{"id":221,"date":"2017-12-14T10:29:59","date_gmt":"2017-12-14T09:29:59","guid":{"rendered":"https:\/\/www.facture.net\/blog\/?p=221"},"modified":"2025-08-21T09:42:40","modified_gmt":"2025-08-21T07:42:40","slug":"fideliser-vos-clients","status":"publish","type":"post","link":"https:\/\/www.facture.net\/blog\/fideliser-vos-clients\/","title":{"rendered":"Comment fid\u00e9liser vos clients ?"},"content":{"rendered":"

Tout aussi importante pour l\u2019entreprise que l\u2019acquisition de nouveaux contrats<\/a>, la fid\u00e9lisation de la client\u00e8le est un point essentiel de la strat\u00e9gie commerciale.<\/p>\n

Moins \u00e9nergivore que la prospection, elle permet \u00e0 l\u2019entreprise de se constituer un poste de revenus r\u00e9currents.<\/p>\n

Vous vous demandez comment fid\u00e9liser vos clients\u00a0? Nous vous livrons quelques conseils\u00a0!<\/p>\n

1) Personnalisez votre offre<\/h2>\n

Chaque client est unique et vous avez un r\u00e9el int\u00e9r\u00eat \u00e0 le lui faire comprendre. \u00c9vitez les offres globales qui ne tiennent pas compte de la singularit\u00e9 d\u2019une entreprise. Adaptez votre proposition en fonction de ses besoins.<\/p>\n

Dans une conjoncture o\u00f9 la mise en concurrence est syst\u00e9matique, l\u2019\u00e9coute et la bonne compr\u00e9hension des attentes d\u2019un client sont primordiales. D\u00e9marquez-vous de vos concurrents en apportant une r\u00e9elle valeur ajout\u00e9e \u00e0 votre offre.<\/p>\n

2) Tenez vos promesses et offrez des bonus<\/h2>\n

Pour fid\u00e9liser sa client\u00e8le, respecter ses engagements est essentiel. Mais nous vous encourageons vivement \u00e0 voir au-del\u00e0 de la demande.<\/p>\n

Plus qu\u2019un fournisseur, positionnez-vous comme un partenaire de confiance<\/strong>. Guidez vos clients et facilitez leur exp\u00e9rience. Les possibilit\u00e9s sont multiples\u00a0: cr\u00e9ation de guides, organisation de formations sur vos produits\u2026<\/p>\n

Vous avez commis une erreur\u00a0? Vous risquez de d\u00e9passer le d\u00e9lai annonc\u00e9\u00a0? N\u2019attendez pas et parlez-en\u00a0! Proposez des solutions alternatives si n\u00e9cessaires. La franchise dont vous aurez fait preuve et votre r\u00e9activit\u00e9 prouveront au client que vous \u00eates fiable.<\/p>\n

3) Portez une attention particuli\u00e8re \u00e0 vos meilleurs clients<\/h2>\n

Si tous les clients sont importants et m\u00e9ritent d\u2019\u00eatre bien consid\u00e9r\u00e9s, comme toute entreprise, seule une petite partie d\u2019entre eux r\u00e9alise le plus gros de votre chiffre d\u2019affaires. C\u2019est le principe de Pareto<\/strong>, la loi des 80-20, g\u00e9n\u00e9ralement on dit que 20\u00a0% d\u2019une cause, ici vos clients, produisent un maximum d\u2019effet.<\/p>\n

Mettez l\u2019accent sur la fid\u00e9lisation de ces grands comptes\u00a0! En B2C, on peut imaginer des frais de port gratuits, une invitation \u00e0 une vente priv\u00e9e ou \u00e0 une soir\u00e9e de pr\u00e9sentation d\u2019un nouveau produit.<\/p>\n

En B2B<\/a>, vous pouvez offrir vos conseils ou l\u2019exclusivit\u00e9 d\u2019un article, n\u2019h\u00e9sitez pas \u00e0 effectuer un petit travail sans pour autant le facturer\u2026 Se sentant privil\u00e9gi\u00e9, votre client se tournera tout naturellement vers vous pour ses prochaines commandes.<\/p>\n

4) \u00c9tudiez le niveau de satisfaction de vos clients<\/h2>\n

Un bon plan de fid\u00e9lisation passe par l\u2019\u00e9tude de satisfaction de la client\u00e8le. Il est inutile d\u2019entreprendre des actions marketing sans savoir si elles int\u00e9resseront votre cible.<\/p>\n

R\u00e9alisez un questionnaire, un sondage ou une enqu\u00eate de satisfaction<\/a> qui vous aidera \u00e0 d\u00e9finir le taux de satisfaction de vos clients<\/strong>, mais surtout leurs attentes.<\/p>\n

Tr\u00e8s efficaces \u00e9galement, les machines \u00e0 \u00ab\u00a0sourires\u00a0\u00bb qui permettent aux acheteurs de passage dans votre magasin de partager leur ressenti.<\/p>\n

\u00c0 lire :<\/strong> 5 indicateurs indispensables pour votre marketing client<\/a><\/p>\n

5) Communiquez sur tous les canaux de diffusion<\/h2>\n

La communication digitale est devenue un outil incontournable pour rester en contact avec vos clients. Soyez pr\u00e9sents partout<\/a>\u00a0et adaptez votre message au support sur lequel il sera publi\u00e9.<\/p>\n

Organisez des concours, cr\u00e9ez une communaut\u00e9 d\u2019entraide autour de vos produits ou de vos services, r\u00e9pondez aux questions : bref, soyez pr\u00e9sent\u00a0!<\/p>\n

Les r\u00e9seaux sociaux sont un excellent moyen de sonder vos clients – notamment Facebook<\/a>. Profitez-en pour leur demander leur avis sur vos produits. Leurs r\u00e9ponses vous aideront \u00e0 rediriger ou \u00e0 modifier votre offre pour la rendre plus attractive aux yeux de vos clients.<\/p>\n

De la flexibilit\u00e9, de la r\u00e9activit\u00e9, mais aussi des petites attentions sont au c\u0153ur d\u2019une bonne strat\u00e9gie de fid\u00e9lisation.<\/p>\n

D\u00e9marquez-vous de vos concurrents, cr\u00e9ez des offres personnalis\u00e9es et vos clients se tourneront naturellement vers votre entreprise pour leur prochain achat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tout aussi importante pour l\u2019entreprise que l\u2019acquisition de nouveaux contrats, la fid\u00e9lisation de la client\u00e8le est un point essentiel de la strat\u00e9gie commerciale. Moins \u00e9nergivore que la prospection, elle permet \u00e0 l\u2019entreprise de se constituer un poste de revenus r\u00e9currents. Vous vous demandez comment fid\u00e9liser vos clients\u00a0? Nous vous livrons quelques conseils\u00a0! 1) Personnalisez votre […]<\/p>\n","protected":false},"author":1,"featured_media":223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventes"],"acf":[],"yoast_head":"\nComment fid\u00e9liser vos clients ?<\/title>\n<meta name=\"description\" content=\"Tout aussi importante pour l\u2019entreprise que l\u2019acquisition de nouveaux contrats, la fid\u00e9lisation de la client\u00e8le est un point essentiel de la strat\u00e9gie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.facture.net\/blog\/fideliser-vos-clients\/\" \/>\n<meta property=\"og:locale\" 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