{"id":3964,"date":"2022-07-22T09:38:52","date_gmt":"2022-07-22T07:38:52","guid":{"rendered":"https:\/\/www.facture.net\/blog\/?page_id=3964"},"modified":"2022-07-22T09:38:52","modified_gmt":"2022-07-22T07:38:52","slug":"personal-branding","status":"publish","type":"page","link":"https:\/\/www.facture.net\/blog\/definition\/personal-branding\/","title":{"rendered":"Personal branding"},"content":{"rendered":"<h2>Qu&#8217;est-ce que le personal branding&nbsp;?<\/h2>\n<p>Le personal branding, ou marketing personnel, consiste \u00e0 communiquer sur soi-m\u00eame pour mettre en avant ses comp\u00e9tences et qualit\u00e9s professionnelles, de mani\u00e8re \u00e0 se d\u00e9marquer et \u00e0 se pr\u00e9senter comme expert dans son domaine.<\/p>\n<h2>A quoi sert le personal branding&nbsp;?<\/h2>\n<p>Le personal branding a pour objectif de d\u00e9velopper une strat\u00e9gie de communication personnelle sur l\u2019identit\u00e9 professionnelle afin de&nbsp;:<\/p>\n<ul>\n<li>se d\u00e9marquer de la concurrence<\/li>\n<li>mettre en avant votre expertise<\/li>\n<li>d\u00e9velopper votre notori\u00e9t\u00e9 dans votre secteur d\u2019activit\u00e9<\/li>\n<\/ul>\n<p>C\u2019est une fa\u00e7on innovante de prendre votre place au sein de votre environnement professionnel.<\/p>\n<h2>Lectures recommand\u00e9es sur le personal branding&nbsp;:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.facture.net\/blog\/personal-branding-dirigeant\/\">Dirigeant d\u2019entreprise\u00a0: comment am\u00e9liorer son personal branding\u00a0?<\/a><\/li>\n<li><a href=\"https:\/\/www.codeur.com\/blog\/pourquoi-travailler-personal-branding\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">3 raisons de travailler sa marque personnelle en 2020<\/a><\/li>\n<li><a href=\"https:\/\/www.codeur.com\/blog\/techniques-personal-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 fa\u00e7ons de booster votre personal branding<\/a><\/li>\n<li><a href=\"https:\/\/www.codeur.com\/blog\/freelance-guide-personal-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freelance&nbsp;: le guide du personal branding<\/a><\/li>\n<li><a href=\"https:\/\/www.codeur.com\/blog\/social-media-personal-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social media&nbsp;: 6 astuces pour d\u00e9velopper votre personal branding<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/utiliser-design-personal-branding\" target=\"_blank\" rel=\"noopener noreferrer\">Comment utiliser le design pour d\u00e9velopper votre personal branding&nbsp;?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que le personal branding&nbsp;? Le personal branding, ou marketing personnel, consiste \u00e0 communiquer sur soi-m\u00eame pour mettre en avant ses comp\u00e9tences et qualit\u00e9s professionnelles, de mani\u00e8re \u00e0 se d\u00e9marquer et \u00e0 se pr\u00e9senter comme expert dans son domaine. A quoi sert le personal branding&nbsp;? Le personal branding a pour objectif de d\u00e9velopper une strat\u00e9gie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3962,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3964","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personal branding - Facture.net<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce que le personal branding ? 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